The Kissing List by Stephanie Reents

Author:Stephanie Reents
Language: eng
Format: mobi, epub
ISBN: 9780307951847
Publisher: Crown Publishing Group
Published: 2012-05-21T21:00:00+00:00

To: Philip

Fr: Anna

Dt: July 12, 2011

Re: Why We Didn’t

Purpose

The purpose of this memo is to—

Never mind.

You know, by now, that the memo is a form I like, one that we often use in my business for thinking through the hierarchy of effect (how to move consumers from awareness of a product to the conviction to buy it). A disclaimer: I am not trying to sell you anything. I am not even trying to sell you my version of the truth. I know you will find holes in my argument, illogical conclusions—we may even disagree upon the facts. My mind is far from your brief-drafting machine, a brain capable of producing meticulous legal arguments just as soon as you’ve sucked down your morning coffee. I know, I know: it doesn’t come easy, and such assumption-making about your intelligence and all your accomplishments is unfair. I’ve learned (not without practice, correction, nagging, even machine-gun bursts of impatience) that the last thing you want to hear is “You’re so brilliant and accomplished, et cetera, et cetera, I know you’ll get it done.” Instead, as instructed, I have tried my best to say the following:

I hear that you are stressed out, and I hear that things are very difficult for you right now. If there’s anything I can do to help, please let me know.

But sorry. Back to the matter at hand.

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